Featured Project
The Mom Project: The Study
I worked with a small team to build and launch The Study, a resource center with articles, pillar pages, and downloadable checklists. The target audience was working parents, specifically mothers who were navigating everything from planning for a maternity leave to returning to the workforce after staying home as a caregiver.
Once The Study was launched I managed the content calendar and content for roughly a year, overseeing freelance writers and using Asana to manage the workflow. We published the page and all content in Hubspot and used the resources created for The Study in everything from monthly newsletters to the welcome email series for new members.
Note: The Mom Project updated to name from “The Study” to “The Library” in late 2022
Writing Samples
I’ve worked with over a dozen clients in multiple industries (healthcare, shipping, creator economy, food & beverage, working parenthood) to create content for social channels, websites, newsletters, email, blogs/long-form articles, and more. I’ve developed content strategy and managed editorial calendars as well as freelance writers for multiple early-stage companies that have grown exponentially, such as Yelp and The Mom Project, to create their brand voice and content plans for long-term success. Here are a few examples.
the mom project: Instructional Article
Completing Your Talent Profile
Trusted Health: Heathcare Report
The state of mental health in nursing in 2022
The Mom Project: Blog
Becoming is Better Than Being: The Benefits of a Growth Mindset
Stream Modular: Industry Article
Overcoming Transportation Challenges
The mom Project: Short Listicle
10 Things You Can Do Right Now to Help Others in Their Job Search
Virtual Events & Video Content
In late March 2020, I worked with The Mom Project to create Unity, a program built to support individual job seekers in their community that coronavirus hardships had impacted through coaching, resume services, and more. Each week, we hosted a virtual event for hundreds (and occasionally thousands) of working parents, covering everything from the “Top 5 Mistakes Job Seekers Make and How to Avoid Them” to “Negotiation and Compensation 101” with industry leaders. My role involved ideating the events, lining up the speakers, and occasionally hosting the sessions.
Specialized Campaign Example
In May of 2022 I worked with Trusted Health to build a multi-faceted campaign around Nurses Week. We launched a webpage to host all the details (and to use for future years), created a 7-day social media campaign that saw l sign-ups for new accounts, hosting multiple events in cities around the U.S., and set up special packages and partnerships for nurses to take advantage of.